Tokyo

Creator

Plus

Pop-up Store

Brand Commerce

MarppleShop X Youtube

MarppleShop Tokyo: your first step into Japan.

Expand to Tokyo
with MarppleShop Tokyo.
The fastest route to fans in Japan.

Download Brochure

Your IP’s next stage:
Tokyo!

Thinking about Japan? Skip the complex prep and meet your fans first.
From Shin-Okubo pop-ups to goods, local operations, events and sales,
MarppleShop Tokyo is with you from day one.

K-POP

Comebacks, releases,
Japan debuts, birthdays, limited goods
VIRTUAL

Anniversaries, fanmeets,
concerts, streams, merch
CHARACTER

Exhibitions, immersive worlds,
limited goods
GAME

New releases, updates,
community events
CREATOR

Exhibitions, fan signings,
product launches
BRAND

Market testing in Japan,
co-branded campaigns

Fans in Japan want more
than just watching K-content

In Japan, online fandoms for K-POP, virtual idols, characters, games and creators
are growing into offline experiences and purchases.
To enter Japan, you need a local base that turns fans into buyers.

40.0% of Japan’s Gen Z
spend on “oshikatsu”

“Oshikatsu & entertainment”
ranked second at 40.0%,
after fashion at 46.0%.

Nudge, 2025

Fashion 46%

Oshikatsu &
entertainment 40%

Japan’s Gen Z K-fans spend
on goods and offline events

For Japan’s Gen Z,
K-content now means
owning goods and
offline experiences.

KOSHiOKA, 2025

Buying goods 59.0%

Events & concerts 51.8%

all-in-one process

In Japan, finding a pop-up venue is hard,
but running it is even harder.

SPACE
PLANNING
GOODS
LOGISTICS
OPERATION
SALES
EVENT
SETTLEMENT

Venue, local operator, goods, shipping, sales, customer service, settlement...
No need to handle it all yourself. MarppleShop Tokyo is all you need.
From rental to full operations, pick what fits your goals and budget.

From production
to delivery in Japan

Production in Korea and Japan,
shipping, customs, receiving
and inventory.
From venue rental
to planning

Shin-Okubo venue rental,
concept, VMD, customer flow
and store setup.
From operations
to sales & settlement

Local staff, customer service,
payments, sales tracking
and settlement.
Events that bring
fans closer

Fan meetings, signings,
mini concerts and
live streaming.

Shin-Okubo, where Japan’s K-culture fans gather.
Start your Japan journey at MarppleShop Tokyo!

1-16-16 Okubo, Shinjuku-ku, Tokyo
MarppleShop Tokyo is in Shin-Okubo, Tokyo’s top K-culture district,
with about 100,000 daily visitors and some 700 Korean shops.

Source: JR East 2024 · Shinjuku Korean Merchants Association 2025

MarppleShop Tokyo builds
spaces that showcase your IP.

From rental to concept, VMD, merch, displays,
photo zones, setup and teardown, pick what you need.

goods production

With a local entity in Japan,
we produce in both Korea and Japan

With MarppleShop’s planning and production know-how, we create pop-up exclusives and Japan-only goods.
From mass runs to small rush orders, we find the best method for your project.

Production costs are quoted by item, quantity, specs, origin and lead time.

Made in Korea, shipped to Japan

Custom goods for artist, virtual
and character IPs
Pop-up exclusives / sets & packages
From production to local sales

Receiving and inspection in Japan
Pop-up inventory / restocking
Leftover storage / online after-sales
Fast production in Japan

Japan-limited packages and sets
Small-batch, multi-item production
Quick local restocking

BEYOND POP-UP

At MarppleShop Tokyo,
Visits go beyond sales

We link pop-up fans to events, content
and follow-up sales across Japan.

POP-UP

Pop-up stores built
around your IP’s world
FAN EVENT

Special events like
fan meetings and signings
COMMERCE

Online sales during
and after the pop-up
CONTENTS

On-site shoots and
SNS content

experience more

From pop-ups to
fan meetings and live shows

POP-UP STORE
→
FAN EVENT
→
LIVE
→
CONTENTS
→
COMMERCE

Our Shin-Okubo pop-up teams up with a partner venue
for fan meetings, mini concerts, talks,
signings, fan perks and live streams.

Pop-up fans move on to shows and fan meetings,
while live streams and social media spread.
Meet fans in Japan directly and build awareness
for your future there.